WHY I DIDN'T SUPPORT LOVE BEAUTY AND PLANET FOR WAVY HAIR AND WHAT CHANGED MY MIND

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Readers' Choice2019

It used to lớn be that to keep your color-treated hair rich & healthy, you had to buy the products at the salon tóc your hairstycác mục recommended. And they could get pretty pricey, which is stressful after you just dropped a bunch of money on getting the color done in the first place. Luckily, new affordable brands pop up every day now và some are even just as good — or better — than the salon tóc options. One of those is from Target’s in-house line, Love sầu Beauty & Planet. I use the natural deodorant from the br& & love it, but had yet to lớn use its hair products for fear they wouldn’t be moisturizing enough for my damaged, color-treated strands. The Love sầu Beauty và Planet Murumuru Butter & Rose Conditioner promises to keep color vibrant và fans swear by its ability to smooth and detangle, so, with some nerves, I put it lớn the chạy thử.

When I say my hair is dry, I mean it's dry. After bleaching my strands platinum blonde for years, I recently went brunette & I’m still working lớn bring my hair baông chồng lớn life. Because healthy hair retains color, mine fades fast. Even if I only wash my hair twice a week, the richness of the color doesn’t last. That’s why I like to use ultra-moisturizing conditioners & ones without dyes và silicones. This conditioner checked those boxes and then some. Not only is it free from color-damaging ingredients, it’s also vegan and cruelty-không lấy phí, made with organic coconut oil and ethically sourced rose extract. Plus, the bottle is made of 100 percent recycled plastic. Color (ha!) me impressed.

The first thing I noticed about the conditioner was the smell. As someone who is very sensitive sầu lớn smells (thanks, migraines), it was a little strong for me. The rose scent is nice, but a bit too much of a good thing. I, however, fully acknowledge that a strong scent is a positive sầu for a lot of people, so I didn’t let it deter me. The next thing I noticed is how little conditioner I needed lớn coat my hair. While it’s only shoulder length, my hair’s dryness often makes me use a handful of hàng hóa just to get my fingers through it. I felt lượt thích this really got each strvà without a lot of effort. I left it in for a few minutes and was pleasantly surprised when it rinsed out easily. (Sometimes, moisturizing conditioners stay in your hair for what feels like forever.)

People I know who use this conditioner say they can easily run a comb through their hair when they get out of the shower. This is probably true if your hair is just color-treated, but mine is damaged as well. I added a bit of my favorite leave-in conditioner and the combination of both did make my comb slide right through. I can’t rethành viên the last time a conditioner that costs less than $10 made my hair so manageable. It was even easy to blow-dry straight without a lot of frizz.

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Because I’m rebuilding the damaged keratin in my hair, I have sầu to replace it with protein-rich masks. But I don’t need lớn use those masks every time I wash my hair. This conditioner is a great option for my “off” days when I just want my hair to feel silky smooth without a lot of effort. It’s too soon lớn tell if my color will fade as quickly as usual, but it does still seem rich to lớn me. I’ll be incorporating this into lớn my routine and for sure trying the sulfate-không tính phí shampoo in the same color-safe family.